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AWordPress Podcasts to Listen To in 2024 24 Best WordPress Podcasts to Listen To in 2024 Customers Why Redesign a Website Anna Fitzgerald Anna Fitzgerald Updated February 01 2021 Published February 13 2020 Have you ever heard that your website should be your best salesperson Think about it. A website should say everything about your business and promote all your current products services and pricing. It should attract prospects and answer any and all questions they have about the company. In other words your website should convert prospects into leads like any other salesperson. Just as you need to train and invest in your salespeople year after year you need to measure your sites performance over time and make any necessary changes and updates to ensure it . As you analyze your site you might identify specific problems that prompt you to consider a redesign.
Maybe shoppers are increasingly abandoning their carts on your ecommerce site. Maybe your bounce rate is significantly higher on mobile devices than desktops. These are just a few Digital Marketing Service reasons that you may need to redesign your site. Well discuss more reasons below to help you decide whether you need to invest the time resources and budget in a redesign. Why redesign a website Reasons for redesigning a website vary depending on the specific marketing goals of your business. The most common reasons are to rebrand your site increase your traffic generate more leads and add functionality to improve the user experience. Your business goals.
Will determine the scale of your website redesign. If youve changed your branding then your site might need a simple makeover change the color palette swap out some photos and youre done. But if youve overhauled your marketing strategy then you might need to migrate to a content management system with the functionality and customization options needed to completely redesign your site. Get Started on HubSpots CMS Software for 25month To help you better envision your redesign process lets dig deeper into the most common.